Singelland is a community of Comprehensive schools in The Netherlands. Until now Singelland communicated their identity mixed up in different variantions without a clear message and uniformity. Einfach created a brand new visual identity and accompanying style creating uniformity and simultaneously leave room for each location's own unique identity aspects. Every location is represented by their own colored flag. Together the flags are united into a colourful ribbon representing the Singelland community.
The newly created style leaves enough room for each location
to proudly show their own face.
Every location takes care of it's own content. Creating the possibility to emphasize their own important points of interest.