CLIENT
Vaillant Group
PROJECT
My Green IQ
COLLABORATIONS
TOLM
UDG
Your green IQ
In collaboration with the Vaillant Group we launched a campaign called ‘My Green IQ’ to find out how green Europe’s mindset really is. The Vaillant Group collected a large and complex amount of data about Europe's behaviour and attitude concerning sustainability and drew several interesting conclusions. Einfach developed the campaign’s visual aspects and brought the subject and it's data to life.
The huge amount of data is presented by a fresh, organic color palette with a visual language fitting the theme of the study.
The campaign became more personal when we developed a Green IQ test, which can be used to find out how green your own mindset is. The outcome can be compared with all countries that were part of the study. What's your Green IQ?
13.500 participants
in 13 countries
13.500 participants in 13 countries
Biggest Pan-European study concerning the
attitude and behaviour towards sustainability.
144.000 data units
An enormous amount of data from the study, translated into interesting conclusions.
How about the Green IQ of the Netherlands?
And the green IQ of the Netherlands?
Not that great. The Netherlands scored an IQ of 95,6 and ended up with a 9th place out of the 13 participating countries.
