Health Valley Event
In collaboration with Explicare we made a video with a personal message as an invitation to an upcoming event of Health Valley. Everyone in the contact list received a personal e-mail in their inbox summoning them to subscribe to the Health Valley Event 2018. We were able to personalise the video based on gender and surname. Mr. Hendriks, you haven’t signed up yet!
Nowadays recipients drown in (commercial) messages. A personalised message can result in more involvement and conversion.